Book to read: GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers
This one is on my shortlist
This one is on my shortlist
Hubspot is a great blog. They just released an article with 42 retweetable facts or so…
Here are three of them…
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Fantasy: Saying “please retweet” in a tweet only annoys people.
Fact: Saying “Please ReTweet” in a tweet leads to more tweets.
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Fantasy: Blogging is overrated & not particularly effective for marketing.
Fact: Companies that blog get 55% more web traffic & 70% more leads than those that don’t
Fact: 57% of companies have acquired a customer through their blog.
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Fantasy: Email is still one of the most effective ways of communicating with prospects.
Fact: Email usage is declining by as much as 59% across all age groups.
Fact: US internet users spend 3x more minutes on blogs & social networks that on email.
Here on AllFacebook I found the announcement of the launch of Foodily… a Facebook app that tries to get consensus over the right ingredients for a recipe… I will give it a try for pesto… the best taste yet I got from my sister Ingrid and at Gary’s Deli Amsterdam…I swear he put red onions in his pesto…
Paynearme: pay with cash for your distant purchases at a local retail store… so no more Paypal, creditcards or debitcards…. either you only have cash, want privacy or whatever… this is a great solution… I am especially enthousiastic about the barcode logistiscs… great! Here is a demo on Youtube
If you are thinking about Facebook Marketing…. you are getting curious… who likes my page? When is the first time the liked my page? How often do they visit my page? How often they click and/or like? And when did they became a fan? And when did they stop being a fan… a quest for information.
a Facebook CRM Tool would be the ultimate solution… Fangager could be a provider of one or two…
At Mashable a few weeks ago they wrote the story about Kuapay… pay with your mobile thrue QR codes… quite interesting.. check it out
On Social Media Examiner I found an interesting post about where to think about launcing your QR Code marketing campaign:
The whole article you can find here
Gamification by Design is a book
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.
Sample and Try dot Com is a new Indian initiative to get Indians order samples. This is just short after Sample Central started in Europe.
Source: Springwise
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