Book to read: GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers

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This one is on my shortlist

 

42 delicious and suprising facts about marketing

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Hubspot is a great blog. They just released an article with 42 retweetable facts or so…

Here are three of them…

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Fantasy: Saying “please retweet” in a tweet only annoys people.

Fact: Saying “Please ReTweet” in a tweet leads to more tweets.

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Fantasy: Blogging is overrated & not particularly effective for marketing.

Fact: Companies that blog get 55% more web traffic & 70% more leads than those that don’t

Fact: 57% of companies have acquired a customer through their blog.

***

Fantasy: Email is still one of the most effective ways of communicating with prospects.

Fact: Email usage is declining by as much as 59% across all age groups.

Fact: US internet users spend 3x more minutes on blogs & social networks that on email.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/23778/42-Tweetable-Facts-to-Squash-Marketing-Fantasies.aspx

 

Foodily is a Facebook app that makes creating recipes social

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Here on AllFacebook I found the announcement of the launch of Foodily… a Facebook app that tries to get consensus over the right ingredients for a recipe… I will give it a try for pesto… the best taste yet I got from my sister Ingrid and at Gary’s Deli Amsterdam…I swear he put red onions in his pesto…

 

Paynearme: every retail outlet a bankstore

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Paynearme: pay with cash for your distant purchases at a local retail store… so no more Paypal, creditcards or debitcards…. either you only have cash, want privacy or whatever… this is a great solution… I am especially enthousiastic about the barcode logistiscs… great! Here is a demo on Youtube

 

 

Facebook CRM tool

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If you are thinking about Facebook Marketing…. you are getting curious… who likes my page? When is the first time the liked my page? How often do they visit my page? How often they click and/or like? And when did they became a fan? And when did they stop being a fan… a quest for information.

a Facebook CRM Tool would be the ultimate solution… Fangager could be a provider of one or two…

 

Kuapay:pay with mobile QR codes

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At Mashable a few weeks ago they wrote the story about Kuapay… pay with your mobile thrue QR codes… quite interesting.. check it out

 

Social Networks for entrepreneurs

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Slowly but sure this blog is getting one of my favorites… Practical E-commerce… here’s another great post about social networks for entrepreneurs…

 

Successful QR Code Marketing Campaign

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On Social Media Examiner I found an interesting post about where to think about launcing your QR Code marketing campaign:

  1. Plan your strategy
  2. Create appealing ccodes and test the QR codes
  3. Link your codes to mobile friendly pages
  4. Use the right QR code analytics
  5. Create a excellentuser experience

The whole article you can find here

 

 

Book to read: Gamification by design

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Gamification by Design is a book

Link

Description

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Full Description

Table of Contents

  1. Chapter 1 Foundations

    1. The Fun Quotient

    2. The Evolution of Loyalty

    3. Status at the Wheel

    4. The House Always Wins

  2. Chapter 2 Player Motivation

    1. Powerful Human Motivators

    2. Why People Play

    3. Player Types

    4. Social Games

    5. Intrinsic versus Extrinsic Motivation

    6. Progression to Mastery

    7. Motivational Moment: Be the Sherpa

  3. Chapter 3 Game Mechanics: Designing for Engagement (Part I)

    1. MDA Framework

    2. Game Mechanics

    3. Points

    4. Levels

    5. Leaderboards

  4. Chapter 4 Game Mechanics: Designing for Engagement (Part II)

    1. Badges

    2. Onboarding

    3. Challenges and Quests

    4. Social Engagement Loops

    5. Customization

    6. Gaming the System

    7. Agile and Gamification Design

    8. Empty Bar Problem: Foursquare

    9. Dashboards

  5. Chapter 5 Game Mechanics and Dynamics in Greater Depth

    1. Feedback and Reinforcement

    2. Game Mechanics in Depth

    3. Putting It Together

  6. Chapter 6 Gamification Case Studies

    1. Nike Plus: Making Fitness Fun

    2. Gamify Questions—or Answers

    3. Health Month

    4. Conclusion

  7. Chapter 7 Tutorial: Coding Basic Game Mechanics

    1. Planning a Gamification Makeover

    2. A System for Tracking Scores and Levels

    3. Badges

    4. Displaying Player Scores and Levels on the Site

    5. The Trophy Case

    6. Summary

  8. Chapter 8 Tutorial: Using an Instant Gamification Platform

    1. Game On

    2. Critical Elements of an Online Rewards Experience

    3. Planning a Rewards Project

    4. Developing a Rewards Program

    5. Analytics

    6. The Game’s Just Beginning

 

Tryvertising and sampling platform for people from India

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Sample and Try dot Com is a new Indian initiative to get Indians order samples. This is just short after Sample Central started in Europe.

Source: Springwise