Econsultancy innovation awards shortlist

shortlist

Innovation in Affiliate Marketing

Commission Junction

Debenhams, Affiliate Window, Affilinet

Performance Horizon Group Ltd

R.O.EYE and eBay Partner Network

Ve Interactive Ltd

Innovation in B2B Marketing

Auto Trader UK

Bauer Media & Clicked Creative

Berwin Leighton Paisner (BLP) / DesignUK

CarTrawler

Hiscox

iVoucher

Punch Taverns

Innovation in Customer & User Experience

Auto Trader UK

Belron International Ltd. (Autoglass)

Creative Virtual Ltd

Foviance

Grant My Wish App

Ideal Shopping using Tealeaf

Kiddicare.com

Neo@Ogilvy

Skype

Innovation in E-commerce

ASOS & Profero

Keybroker

miiCard

nToklo

Premier Farnell

Somo

Tesco

Innovation in Email Marketing

e-Dialog

optivo

Pay Per Visit Email, LLC

Philips

RedEye/Monarch

Innovation in Financial Services

BMF and Commonwealth Bank of Australia

first direct (first direct lab)

first direct (iPhone app)

HSBC Bank International

LMAX

LV=

miiCard

Morgan Stanley

Wonga.com

Innovation in Mobile Marketing

Comic Relief

Found

Incentivated – Waitrose

Jessops.com

Maxymiser, Inc.

NET-A-PORTER.COM

New Look / Mobile Interactive Group (MIG)

Orange

Quidco

twentysix

Innovation in Multichannel Marketing

blippar

Coventry University

DC Storm and Brora

Google

House of Fraser

Latitude Digital Marketing

Lenovo

Majestic Wine

PrismaStar

Innovation in Online Advertising

Cognitive Match

Criteo

Encore Media Metrics

Mediacom

Neo@Ogilvy

OMD UK (Citroen UK)

OMD UK (Walkers Crisps)

Yahoo!

Innovation in PPC

Akesios

Carat UK for Vodafone

I Spy Marketing

Kenshoo

Net Media Planet

Search Laboratory

Innovation in Publishing, Media & Entertainment

Movellas

Random House Publishing

Sunday Publishing

The Sunday Times

Visual Revenue Inc.

Innovation in Retail

ASOS & Profero

Euclid Elements

FreshNetworks

Housebites

Lateral Group

Marks & Spencer

Naked Wines

Tesco

Innovation in Rich Media and Video

Adjust Your Set

Consumer Electronics Association

ipadio Limited

Think Jam

UKTV

WeVideo

Innovation in SEO

Analytics SEO

Guava / talkSPORT

iCrossing

Linkdex

Met Office

Reevoo and Jessops

Stickyeyes

Innovation in Social Media

American Express OPEN

Betfair

Bounce Digital Ltd

PhotoBox

Play.com & Engage Sciences

SapientNitro

Valtech

Vitrue

whishin limited

Innovation in Travel and Leisure

DC Storm and Alpharooms

isango! Limited

Maxymiser, Inc.

Rabbit

Skyscanner

Tourism Western Australia

Innovation in Web Analytics

comScore

Encore Media Metrics

Foviance

IgnitionOne Limited

Lynchpin

Maxymiser, Inc.

RedEye

RedEye/eCar

Vizu Corporation

Most Innovative Digital Agency

Adjust Your Set

Epiphany Solutions

Essence Digital

MMK Media

Redweb

Somo

TBG Digital

Most Innovative New Technology

Adobe Systems

Bazaarvoice

Buddy Media

ExactTarget

TBG Digital

Tieto

Usablenet

WOW: Kenny Brooks

Check out this Youtube vid with Kenny Brooks… awesome!

 

Free content vs paid walls

On eMedia a great post about Consumer Reports and how they handle paid walls…. very interesting

 

SWYP: See What You Print: an amazing printer

On The Next Web this post about a really amazing printer whith the formula: SWYP: See What You Print.

 

Blog post ideas for your businessblog

On Hubspot I found a list with 41 blog post ideas for your businessblog

 

Publishers learning from online retailers

Nice article about how different publishers use different tactics to conduct ecommerce

 

42 delicious and suprising facts about marketing

Hubspot is a great blog. They just released an article with 42 retweetable facts or so…

Here are three of them…

***

Fantasy: Saying “please retweet” in a tweet only annoys people.

Fact: Saying “Please ReTweet” in a tweet leads to more tweets.

***

Fantasy: Blogging is overrated & not particularly effective for marketing.

Fact: Companies that blog get 55% more web traffic & 70% more leads than those that don’t

Fact: 57% of companies have acquired a customer through their blog.

***

Fantasy: Email is still one of the most effective ways of communicating with prospects.

Fact: Email usage is declining by as much as 59% across all age groups.

Fact: US internet users spend 3x more minutes on blogs & social networks that on email.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/23778/42-Tweetable-Facts-to-Squash-Marketing-Fantasies.aspx

 

Tryvertising and sampling platform for people from India

Sample and Try dot Com is a new Indian initiative to get Indians order samples. This is just short after Sample Central started in Europe.

Source: Springwise