Variable guide for Google Tag Manager

 

 

 

 

 

 

 

 

 

 

Image courtesy: Kevin Dooley – Christmas

Some posts about omni channel conversion tracking:

• Data driven marketing starts with the data layer
• Understanding cross device measurement and the user-ID
• Tracking offline conversions with universal analytics
• Google Universal Analytics User ID-setup guide
• Importing and tracking offline conversions in Google Analytics

Tag management doesn’t look like one of the most sexy things of ecommerce, but actually it is. Read here more about it. In another blogpost you can find some considerations you should take in account when deciding which platform to buy. This article has some comparison in it. And here are some usage stats.

Tag management tools:

• Tealium
• Ensighten
• Brighttag / Signal
• Google Tag manager
• Relay42
• Qubit
• Tagman (acquired by Ensighten)