Book to read: Gamification by design

Gamification by Design is a book



What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Full Description

Table of Contents
  1. Chapter 1 Foundations

    1. The Fun Quotient

    2. The Evolution of Loyalty

    3. Status at the Wheel

    4. The House Always Wins

  2. Chapter 2 Player Motivation

    1. Powerful Human Motivators

    2. Why People Play

    3. Player Types

    4. Social Games

    5. Intrinsic versus Extrinsic Motivation

    6. Progression to Mastery

    7. Motivational Moment: Be the Sherpa

  3. Chapter 3 Game Mechanics: Designing for Engagement (Part I)

    1. MDA Framework

    2. Game Mechanics

    3. Points

    4. Levels

    5. Leaderboards

  4. Chapter 4 Game Mechanics: Designing for Engagement (Part II)

    1. Badges

    2. Onboarding

    3. Challenges and Quests

    4. Social Engagement Loops

    5. Customization

    6. Gaming the System

    7. Agile and Gamification Design

    8. Empty Bar Problem: Foursquare

    9. Dashboards

  5. Chapter 5 Game Mechanics and Dynamics in Greater Depth

    1. Feedback and Reinforcement

    2. Game Mechanics in Depth

    3. Putting It Together

  6. Chapter 6 Gamification Case Studies

    1. Nike Plus: Making Fitness Fun

    2. Gamify Questions—or Answers

    3. Health Month

    4. Conclusion

  7. Chapter 7 Tutorial: Coding Basic Game Mechanics

    1. Planning a Gamification Makeover

    2. A System for Tracking Scores and Levels

    3. Badges

    4. Displaying Player Scores and Levels on the Site

    5. The Trophy Case

    6. Summary

  8. Chapter 8 Tutorial: Using an Instant Gamification Platform

    1. Game On

    2. Critical Elements of an Online Rewards Experience

    3. Planning a Rewards Project

    4. Developing a Rewards Program

    5. Analytics

    6. The Game’s Just Beginning