Book to read: Gamification by design
Gamification by Design is a book
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.
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Chapter 1 Foundations
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The Fun Quotient
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The Evolution of Loyalty
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Status at the Wheel
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The House Always Wins
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Chapter 2 Player Motivation
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Powerful Human Motivators
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Why People Play
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Player Types
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Social Games
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Intrinsic versus Extrinsic Motivation
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Progression to Mastery
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Motivational Moment: Be the Sherpa
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Chapter 3 Game Mechanics: Designing for Engagement (Part I)
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MDA Framework
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Game Mechanics
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Points
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Levels
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Leaderboards
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Chapter 4 Game Mechanics: Designing for Engagement (Part II)
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Badges
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Onboarding
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Challenges and Quests
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Social Engagement Loops
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Customization
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Gaming the System
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Agile and Gamification Design
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Empty Bar Problem: Foursquare
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Dashboards
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Chapter 5 Game Mechanics and Dynamics in Greater Depth
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Feedback and Reinforcement
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Game Mechanics in Depth
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Putting It Together
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Chapter 6 Gamification Case Studies
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Nike Plus: Making Fitness Fun
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Gamify Questions—or Answers
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Health Month
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Conclusion
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Chapter 7 Tutorial: Coding Basic Game Mechanics
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Planning a Gamification Makeover
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A System for Tracking Scores and Levels
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Badges
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Displaying Player Scores and Levels on the Site
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The Trophy Case
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Summary
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Chapter 8 Tutorial: Using an Instant Gamification Platform
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Game On
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Critical Elements of an Online Rewards Experience
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Planning a Rewards Project
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Developing a Rewards Program
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Analytics
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The Game’s Just Beginning
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