Acquire new customers on Facebook

In this post some details about getting new customers from Facebook… key takeaways:

  • mine the social graph, including Facebook, for purchase intent, based on relationships and published gestures and comments. In this way we can target or re-target consumers based on affinity and conversation;
  • for many businesses Facebook is the number one referrer of traffic and online sales. Simply by optimizing the website and brand page, integrating paid, owned, and earned media across a more social customer journey including Facebook, and understanding the behavior of our Facebook customer (what, when and where they like, click and share), we can create models to predict referral traffic;
  • social commerce and social sampling demonstrate positive immediate return on investment if we create unique, curated experiences on Facebook rather than duplicate website or advertising content