On page SEO tools

On page SEO tools

WOW: Google Adwords introduces In Market Buyers

Google Adwords introduces In Market Buyers (it’s a display product!). Google’s support page about this: In-market buyers (available only to campaigns targeting English): Select from these categories to find customers who are researching products and actively considering buying a service or product like those you offer.These categories are designed for advertisers focused on getting conversions from highly qualified customers. “In-market buyers” categories can help drive remarketing performance and reach consumers close to completing a purchase.

The most important ranking factors for local businesses

The most important ranking factors for local businesses – This is a post from Moz (f.k.a. SeoMoz.org) and learns you how to rank high and show on top of the lists for local businesses.

Hashtags- an overview (usage, social media, search)

Hashtags – an overview. This is a great post on Searchenginewatch about what you do with hashtags to improve your social media and online marketing efforts. Worth a read!

Social call to actions work

Social call to actions work

If a journalist observed your organization for a few months, what headline would she write?

If a journalist observed your organization for a few months, what headline would she write?

Some other tough questions:

  • What does this business look like in five years?
  • What are our customers worrying about today?
  • What will they be worrying about tomorrow?
  • What are our employees seeing but not saying?
  • Where are we communicating effectively?
  • Where are we failing to communicate?
  • What strengths aren’t we capitalizing on?
  • What opportunities are we letting slip through our fingers?
  • How would we try to beat ourselves if we were our competitors?
  • What weaknesses would we exploit?
  • And where are we settling for “good” when we should really be going for “great?”