WOW: Google Adwords introduces In Market Buyers
/in Display/door Joost HoogstrateGoogle Adwords introduces In Market Buyers (it’s a display product!). Google’s support page about this: In-market buyers (available only to campaigns targeting English): Select from these categories to find customers who are researching products and actively considering buying a service or product like those you offer.These categories are designed for advertisers focused on getting conversions from highly qualified customers. “In-market buyers” categories can help drive remarketing performance and reach consumers close to completing a purchase.
The most important ranking factors for local businesses
/in SEO/door Joost HoogstrateThe most important ranking factors for local businesses – This is a post from Moz (f.k.a. SeoMoz.org) and learns you how to rank high and show on top of the lists for local businesses.
Hashtags- an overview (usage, social media, search)
/in Social/door Joost HoogstrateHashtags – an overview. This is a great post on Searchenginewatch about what you do with hashtags to improve your social media and online marketing efforts. Worth a read!
MUST READ: How contentmarketing is done – tears of laughter. Serious!
/in Uncategorized/door Joost HoogstrateSocial call to actions work
/in Social/door Joost HoogstrateSocial call to actions work
If a journalist observed your organization for a few months, what headline would she write?
/in Strategy/door Joost HoogstrateIf a journalist observed your organization for a few months, what headline would she write?
Some other tough questions:
- What does this business look like in five years?
- What are our customers worrying about today?
- What will they be worrying about tomorrow?
- What are our employees seeing but not saying?
- Where are we communicating effectively?
- Where are we failing to communicate?
- What strengths aren’t we capitalizing on?
- What opportunities are we letting slip through our fingers?
- How would we try to beat ourselves if we were our competitors?
- What weaknesses would we exploit?
- And where are we settling for “good” when we should really be going for “great?”
Over ons
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Wij geloven dat analyse en inzicht in de oorzaken van vraagstukken cruciaal zijn vervolgens oplossingen te implementeren die efficient, effectief en schaalbaar zijn.
Data, automatisering en personalisatie hebben daar in de meeste gevallen een belangrijke rol in.
Wij werken op een agile wijze met scrum technieken en proberen snel tot de kern te komen.
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