Why not ask your CEO to write his own -future- funeral speech about his/her inheritance?
/in Miscellaneous/door Joost HoogstrateMUST READ book: The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
/in Management/door Joost HoogstrateThe 4 Disciplines of Execution: Achieving Your Wildly Important Goals
This is really one of the best business book I’ve ever read. Why? Because it goes to the core of strategy implementation. In short (but don’t think you’ve read the book now, please!):
- Define your wildly important goals
- Act on the “lead measures” (indicators of progress) rather than “lag measures” (rear-view results of what has been done)
- Keep a compelling scoreboard that simply cannot be ignored
- Create a cadence of accountability of frequent accounting.
We’re from Corporate and We’re here to help
/in Management/door Joost HoogstrateWe’re from corporate and we’re here to help – about overmanaged organizations
How to get new users to become paying customers
/in Loyalty/door Joost HoogstrateHow to get new users to become paying customers
How DropBox does it:
Hreflang and canonical international SEO test
/in SEO/door Joost HoogstrateHreflang and canonical international SEO test
Conclusion
- Can you use Google hreflang to international SEO? Yes
- If you have problems with duplicate content, should you then combine hreflang with canonical?Yes
- If you do NOT have problems with duplicate content, should you then also combine hreflang with canonical? No
Finally I should like to say that earlier it was not a good idea to let the three sub domains or equivalent ccTLD’s be indexed in Google, because of the problems with double content. At the same time it would be almost impossible to get other than the main .com domain to appear in all search results, even when searching in Google’s country-specific indexes. But thanks to hreflang and canonical, this is now possible.
Post-couponing and loyalty programs
/in Loyalty/door Joost HoogstratePost-couponing and loyalty programs
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