Think of shopping cart abandonment like the online world’s brick-and-mortar showroomingequivalent. Shopping cart abandonment happens when an online consumer places items for purchase in their virtual cart, but doesn’t place the order. According to the report, 57% of respondents ditched their carts because they were not ready to purchase and wanted total cost plus shipping. The report also found:

• 56% wanted to save their cart for future purchase
• 55% said shipping costs were more than expected (thus the lost sale)
• 51% learned that their purchase costs were too low to qualify for free shipping

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