What your social media strategy should include

What your social media strategy should include according to Brian Solis

  1. Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses
  2. Geo-location check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.
  3. Crowd-sourced discounts and deals including Groupon and LivingSocial and what’s valued and why.
  4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing.
  5. Referral based solutions like Yelp, Service Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.
  6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty.
  7. How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile?
  8. The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.
  9. The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?
  10. The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

Augmented Reality iPad App Uses Kinect for 3D Real-Time Chat

Augmented Reality iPad App Uses Kinect for 3D Real-Time Chat

 

Unitag: colorfull QR codes

Unitag, colorfull QR codes

 

Online video will be responsible for 90% of all online traffic

Within a few years online video will be responsible for 90% of all online traffic

Read more

 

SundaySky creates and delivers targeted videos dynamically

SundaySky creates and delivers targeted videos dynamically to site visitors. The videos are like a cross between product videos and targeted video ads. “Targeted, personalized messaging based on users’ interactions typically generate 30% higher conversion rates,” SundaySky President Jim Dicso said in an email interview. Read more

 

Creative startups

Some creative startups:

  • App creation platform taps the power of the crowds
  • Free mobile internet in exchange for participation in local offers
  • DIY app lets users create photo-based social group challenges
  • In Greece, chocolate bars convey personalized messages via augmented reality
  • In the Philippines, site connects runners and brands for promotions and freebies
  • Virtual gift wrapping for online presents

 

Ten creative QR code campaigns

Ten creative QR code campaigns

 

Four social media tools

Four social media tools